Superior Gingivitis Reduction* vs CPC

Review data comparing regimens* of LISTERINE® Antiseptic and Crest® Pro-Health^TM on their ability to reduce gingivitis

RECOMMEND A RINSE WITH GREATER GINGIVITIS REDUCTION

LISTERINE® Antiseptic regimen* reduces gingivitis by 65% more than Crest® Pro-Health™ regimen^1*

Plaque Biofilm Penetration vs CPC

See how the plaque biofilm penetration of LISTERINE® Antiseptic compares to cetylpyridinium chloride (CPC)

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4 ESSENTIAL Oils

The fixed combination deeply penetrates plaque biofilm, killing bacteria and inhibiting growth

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GINGIVITIS REDUCTION* VS CPC - footnotes/references

*Comparison of brush/floss/rinse regimen vs brushing alone.
Shown above is incremental reduction (units) in MGI from baseline of brushing alone (MGI of 2.02):
^†Brushing alone MGI = 2.02; Crest® Pro-Health™ regimen: MGI = 1.77; LISTERINE® Antiseptic regimen: MGI = 1.59.
^‡Whole mouth Modified Gingival Index at 6 weeks. Modified Gingival Index (MGI): A scale of gingival health that evaluates inflammation: 0=no gingivitis, 4=severe gingivitis.

Reference: 1. Data on file, Johnson & Johnson Consumer Inc.