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WHY DON'T PATIENTS WITH GINGIVITIS KNOW OR BELIEVE THEY HAVE IT?
- Many patients may not associate the signs of gingivitis with the presence of gum disease
- Patients might think swollen and bleeding gums are normal
In addition, many patients do not understand the therapeutic role of mouth rinse in treating gingivitis.

INTRODUCING LISTERINE® GUM THERAPY MOUTHWASH: A MOUTH RINSE THAT HIGHLIGHTS THE CONDITION IT TREATS
Dual-action antiseptic formula helps prevent and reverse gingivitis and control tartar
The unique formulation contains:
- Fixed combination of 4 ESSENTIAL Oils proven to deeply penetrate plaque biofilm and kill bacteria that can lead to gingivitis
- Zinc chloride to control tartar build-up
4X HEALTHIER GUMS IN 3 WEEKS

LISTERINE® GUM THERAPY ANTISEPTIC RINSE HELPS REVERSE SIGNS OF EARLY GUM DISEASE3:

Encourage patients to participate in the LISTERINE® 21-Day-Challenge to help establish a routine and make a habit of better at-home oral care.
Validating your patients' successes by pointing out healthier-looking gums at follow-up visits will help them stick with their new oral care routine.
For more information about the demographics of gum disease read here.
References: 1. Data on file, Johnson & Johnson Consumer Inc. . 2. Dental Plans.com Fast Facts & Figures. https://www.dentalplans.com/content/pdfs/fastfacts.pdf. Accessed August 1, 2019.
Read about the unique fixed combination that makes LISTERINE® Antiseptic stand apart.