Tubule occlusion vs sensitivity toothpastes

Recommend a rinse that provides superior protective occlusion vs leading sensitivity toothpastes



Provides tough, durable occlusion, unlike competitive occlusive toothpaste1,2

- Achieves 99% occlusion after 12 rinses2

- Maintains 92% tubule blockage even after challenge1*

- Occlusion from competitive toothpastes erodes by as much as 50% after mechanical and acid challenge1,2†

LISTERINE® SENSITIVITY mouthwash with CRYSTAL BLOCK™ Technology provides daily repair of damage by creating a powerful barrier for continuous sensitivity protection. It provides 24-hour protection for sensitive teeth,* reaching virtually 100% of sensitive areas.1,2 Most oral care sensitivity products either numb the nerve endings or create a thin protective layer on the exposed dentin.2,3

LISTERINE® SENSITIVITY blocks open tubules by depositing stable crystals both on the surface of the dentin and deep inside the tubules.1,2

View how this process works in the video below. Recommend LISTERINE® SENSITIVITY to your patients for long-lasting relief from the pain of dentin hypersensitivity.2*

*With continued use. In laboratory studies.

Tubule occlusion - Reference

References: 1. Sharma D, Hong CX, Heipp PS. A novel potassium oxalate-containing tooth-desensitizing mouthrinse: A comparative in vitro study. J Dent. 2013;41(Suppl 4):S18-S27. 2. Data on file, Johnson & Johnson Consumer Inc. 3. Canadian Advisory Board on Dentine Hypersensitivity. Consensus-based recommendations for the diagnosis and management of dentin hypersensitivity. J Can Dent Assoc. 2003;69:221-226.