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BUILD A ROUTINE WITH THE LISTERINE® 21-DAY CHALLENGE

The LISTERINE® 21-Day Challenge is a simple way to motivate your patients to improve their oral care habits at home and help keep their mouths healthier between visits.

Built on the concept that it takes 21 days to form a habit, the LISTERINE® 21-Day Challenge works like this:

For 21 days, your patients brush, floss and rinse with the proven efficacy of LISTERINE® Antiseptic or LISTERINE® ULTRACLEAN® twice daily for 30 seconds.

Your patients will feel results after just a few weeks and form a healthy habit worth keeping for life. That’s success for them, and for you.

For 21 days, your patients brush, floss and rinse with the proven efficacy of LISTERINE® Antiseptic or LISTERINE® ULTRACLEAN® twice daily for 30 seconds.

Your patients will feel results after just a few weeks and form a healthy habit worth keeping for life. That’s success for them, and for you.

For 21 days, your patients brush, floss and rinse with the proven efficacy of LISTERINE® Antiseptic or LISTERINE® ULTRACLEAN® twice daily for 30 seconds.

Your patients will feel results after just a few weeks and form a healthy habit worth keeping for life. That’s success for them, and for you.

Why does the LISTERINE® 21-Day Challenge work?

People have trouble sticking with big “resolutions.” The key to forming a habit is to take small steps and have support along the way.

The LISTERINE® 21-Day Challenge takes it day-by-day and comes with tips and strategies to help patients improve their oral care. And, with benefits patients can feel during the process, they will be motivated to keep going.

In fact, during a consumer experience study, users quickly came to feel the benefits of regular rinsing for a cleaner, healthier mouth—and they claimed to like LISTERINE® Mouthwash more with continued use.2

What are the benefits of participating in the LISTERINE® 21-Day Challenge?

✔ Healthier gums in just a few weeks

LISTERINE® Antiseptic and LISTERINE® ULTRACLEAN® kill the bacteria that cause gingivitis.

After 2 weeks, your patients’ gums can be up to 5x healthier, and after a 4-week BRUSH and RINSE (rinsing for 30 seconds, twice daily) routine with LISTERINE® Antiseptic, their gums can be up to 9x healthier (based on increased number of healthy gum sites over time).3

✔Greater confidence

Over 80% of people who participated in the LISTERINE® 21-Day Challenge in 2014 agreed that rinsing with LISTERINE® Mouthwash gave them confidence and assurance to be their best.4

For information & resources to share with your patients about the LISTERINE® 21-Day Challenge, click here.

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References: 1. Norcross JC, Mrykalo MS, Blagys MD. Auld lang syne: success predictors, change processes, and self-reported outcomes of New Year’s resolvers and nonresolvers. J Clin Psychol. 2002;58(4):397-405. 2. Crowdtap 2014. 3. Data on file, Johnson & Johnson Consumer Inc. 4. LISTERINE® Conversation Study 2011.