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Technical Innovations

Biofilm Penetration vs CPC

Biofilm Penetration vs CPC

Recommend a rinse with deeper plaque biofilm penetration than CPC

LISTERINE® ANTISEPTIC PENETRATES PLAQUE BIOFILM DEEPER THAN CETYLPYRIDINIUM CHLORIDE (CPC)

Rinses containing cetylpyridinium chloride only go so far, and in lab studies they have been proven to kill less bacteria.1

Recommend a rinse with deeper plaque biofilm penetration: (confocal microscopy of living biofilm cells [green] and dead biofilm cells [red] at deepest layer).1

LISTERINE® Antiseptic vs CPC vs Negative Control

Rinsing with LISTERINE® Brand Mouthwash products does not replace a routine, professional prophylaxis and is not indicated for the treatment of periodontitis or tartar removal. 

4 ESSENTIAL Oils

The fixed combination deeply penetrates plaque biofilm, killing bacteria and inhibiting growth

65% Greater Reduction in Gingivitis

LISTERINE® Antiseptic regimen* reduces gingivitis by 65% more than Crest® Pro-Health™ regimen1*

BIOFILM PENETRATION VS CPC - references

*Comparison of brush/floss/rinse regimen vs brushing alone.
Lab study: Mixed species biofilm growth 48 hours prior to 30-second treatment with mouthrinse or sterile water.

Reference: 1. Data on file, Johnson & Johnson Consumer Inc.