After cavity prevention, eliminating bad breath is the most important factor people consider when choosing an oral care product.1 Typical remedies, such as gums and mints, mask oral malodor and don’t treat it at the source.
The source of bad breath
About 90% of oral malodor is associated with volatile sulfur compounds (VSCs). VSCs are the result of bacterial putrefaction—when bacteria break down peptides and other organic material in the mouth.2,3
New LISTERINE® READY! Tabs™ treat oral malodor at the source
LISTERINE® READY! Tabs™ neutralize odor-causing VSCs using proprietary technology.1 The tabs bind to VSCs and change their molecular structures, thereby helping to eliminate malodor.1
LISTERINE® READY! Tabs™ neutralize odor-causing VSCs using proprietary technology.1 The tabs bind to VSCs and change their molecular structures, thereby helping to eliminate malodor.1
LISTERINE® READY! Tabs™ are the first and only product that when chewed transform from a solid into a liquid that is swished and swallowed.1 Through the swish-and-swallow process, LISTERINE® READY! Tabs™ reach virtually the entire mouth, including hard-to-reach areas like the base of the tongue.1
Clinically proven results
The efficacy of LISTERINE® READY! Tabs™ was assessed using two distinct methodologies—gas chromatography and organoleptic assessment.1
Organoleptic results demonstrated fresh-smelling breath lasting up to 4 hours.11
INTRODUCING LISTERINE® READY! Tabs™ - Footnotes
References: 1. Data on file, Johnson & Johnson Consumer Inc. 2. Allaker RP, Waite RD, Hickling J, et al. Topographic distribution of bacteria associated with oral malodour on the tongue. Arch Oral Biol. 2008;53(suppl 1):S8-S12. 3. Tonzetich J. Production and origin of oral malodor: a review of mechanisms and methods of analysis. J Periodontol. 1977;48(1):13-20. 4. American Dental Association. Bad breath: causes and tips for controlling it. JADA. 2012;143(9):1053.
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