SOLVING THE GUM CONUNDRUM

FACT: OVER 90% OF THE WORLD’S POPULATION HAVE SOME DEGREE OF CHRONIC GINGIVITIS1

Even with the great strides made in oral healthcare over the years, including more patients brushing and flossing, at least 75% of adults in the US have gingivitis.2

WHY DON’T PATIENTS WITH GINGIVITIS KNOW OR BELIEVE THEY HAVE IT?

  • Many patients may not associate the signs of gingivitis with the presence of gum disease

  • Patients might think swollen and bleeding gums are normal

In addition, many patients do not understand the therapeutic role of mouth rinse in treating gingivitis.


Use product only as directed.

INTRODUCING LISTERINE® GUM THERAPY: A MOUTH RINSE THAT HIGHLIGHTS THE CONDITION IT TREATS

Dual-action antiseptic formula helps prevent and reverse gingivitis and control tartar

The unique formulation contains3:

  • Fixed combination of 4 ESSENTIAL Oils proven to deeply penetrate plaque biofilm and kill bacteria that can lead to gingivitis

  • Zinc chloride to control tartar build-up

4X HEALTHIER GUMS IN 3 WEEKS3*

LISTERINE® GUM THERAPY ANTISEPTIC RINSE HELPS REVERSE SIGNS OF EARLY GUM DISEASE3:

TEACH THE SIGNS OF SUCCESS:

Validating your patients' successes by pointing out healthier-looking gums at follow-up visits will help them stick with their new oral care routine

A DENTIST-CLEAN FEELING

Explore all of our LISTERINE® ULTRACLEAN® mouth rinses

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ERADICATE BIOFILM

Explore our LISTERINE® Antiseptic mouth rinses
 

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GUM THERAPY Footnotes

References: 1. Coventry J, Griffiths G, Scully C, Tonetti M. ABC of oral health: periodontal disease. BMJ. 2000;321(7252):36-39. 2. Stamm JW. Epidemiology of gingivitis. J Clin Periodontol. 1986;13(5):360-366. 3. Data on file, Johnson & Johnson Consumer Inc.