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LISTERINE® Brand vs Competition

Select a comparison from the options below to see how LISTERINE® Brand products stack up against the competition

The ADA Recognizes the Benefits of Rinsing

See how LISTERINE® TOTAL CARE’s fluoride concentration (parts per million) compares to Act® Total Care

LISTERINE® Antiseptic vs CPC

See how the plaque biofilm penetration of LISTERINE® Antiseptic compares to cetylpyridinium chloride (CPC)

65% Greater Reduction in Gingivitis

LISTERINE® Antiseptic regimen* reduces gingivitis by 65% more than Crest® Pro-Health™ regimen1*

Superior Fluoride Uptake vs Act®

LISTERINE® Brand rinses with RAPID FUSION TECHNOLOGY™ provide greater fluoride uptake

Removes up to 2x More Plaque

LISTERINE® Floss with MICRO-GROOVES® Technology removes more plaque than Glide®


*Comparison of brush/floss/rinse regimen vs brushing alone.

Reference: 1. Data on file, Johnson & Johnson Consumer Inc.